Content

 
 

Northwestern Buffett Institute for Global Affairs

Although I copy edited almost every piece produced by Northwestern Buffett, I also wrote a lot for the organization, from core program messaging to social media copy, from news stories to media pitches.

Northwestern Buffett website redesign, relaunch

In March 2019, the Buffett Institute for Global Studies was rebranded as the Northwestern Buffett Institute for Global Affairs. With that came a new mission/vision and entirely new direction, which prompted the need for a new website that expressed where the organization is going. With help from subject matter experts across the Institute, I was tasked with redesigning, rewriting, and rebuilding the website over the course of about 5 weeks.

 

Artist, academic Pippa Skotnes joins Buffett as Visiting Professor of International Studies

South African artist and academic Pippa Skotnes joins the Buffett Institute and Northwestern community in the spring as the Roberta Buffett Visiting Professor of International Studies.

Her work explores themes based in South African history. Many of her projects have centered on the Bleek and Lloyd archive, an unparalleled chronicle of the |xam people as they faced cultural extinction and the death of their language.

 
Screen Shot 2019-05-12 at 2.22.25 PM.png

Global Engagement

Since the Institute’s 2015 gift, Northwestern Buffett’s undergraduate-focused unit had quickly expanded its offerings but expressed frustration that the program felt disjointed. Over two months in 2016, I worked with their team to re-articulate the program so it accurately reflected its growing offerings, while also minimizing academic jargon being understandable to its target audience. With that messaging in hand, I then overhauled their website and helped produce new marketing materials.


Surf Sweets

Now owned by Wholesome, this candy company makes organically sweetened treats. While at Lightspan Digital (2015), I helped develop a content strategy targeted toward a family-focused, health-conscious consumer.

3 Ways to Make Lasting Memories at the Holidays

In the hustle and bustle—not to mention the mad dash in spending cash—during the holidays, it can be all too easy to let the season fly by in a blur. So put down that to-do list and read our 3 ways to make meaningful, lasting memories at the holidays for you and your family.

 

Winter Family Activities to Avoid Cabin Fever

If the thought of stir-crazy kids sitting in the house sends a shiver down your spine, fear not: we’ve put together some of our favorite family winter activities to help the whole household avoid cabin fever. Even better? Almost all of these activities involve items that you probably already have around the house.


PointDrive

Chicago startup PointDrive created a cool product: a sharp email format that allowed the sender to embed PowerPoint presentations, PDFs, videos, and other multimedia elements and provided in-depth analytics on the recipients activity. It was positioned as a sales tool intended to end the "cold" email. I wrote a series of blog posts for this rising company in 2014, which was acquired by LinkedIn in 2016. 


Landscape Leadership

As a college student, I had internships at Kansas City Homes & Gardens magazine and a B2B communications company in Chicago that owned several horticulture publications. It was fun to dive back into that world as a freelancer with Landscape Leadership, an inbound marketing agency focused specifically on, you guessed it, the landscaping industry.

 
nko-landscaping.png

10 Benefits To Stamped Concrete In New York Or Connecticut Hardscaping

If the New York and Connecticut temperatures don’t have you ready to dig out your garden gloves quite yet, consider a hardscaping project to jumpstart your beautification this season.

 

No Ka Oi Landscaping

In addition to writing blog posts for Landscape Leadership's clients, I expanded my skills as a writer and took on rewriting the entirety of No Ka Oi Landscaping’s website copy, including SEO optimization,  as part of its web redesign in 2013.


Other Work

While overseeing a team of 10 writers as a senior editor on my capstone project for my journalism degree, I also shared a byline on an article that earned a Pacemaker Story of the Year honorable mention. Specifically, my section covered the recovery Cedar Rapids, Iowa, after the 2008 flood

“If you drove through this neighborhood, you’d feel pretty depressed about the state of things,” says Andy Stoll, a Cedar Rapids–based social entrepreneur. “But it’s actually a lot like the Cherry Building — filled with innovation.” Stoll and his roommate…call themselves millennials, and they’re ready to rebuild their city after the flood. These forward thinkers don’t want to rebuild to what it was; they want to build to its potential, Stoll says. He describes the flood as “rocket fuel,” saying it’s not a blessing, but a catalyst nonetheless.