Buffett Institute for Global Affairs, Northwestern University

Communication specialist

  • Managed the rollout of an organizational rebranding, including redesigning the website; developing new messaging pieces aligned with the Institute’s direction; and creating and updating brand assets with guidelines for use. (More on that)

  • After 40% staff growth, pitched and launched a monthly internal newsletter, crafting content aligned with collected staff data

  • Coordinates with SMEs to understand the objectives for all communications; provides strategic and creative feedback to ensure success; communicates updates on timelines, testing, and execution

  • Supervises staff who assist in promoting events and programs and producing the Institute’s growing multimedia content

  • Monitors analytics for websites, social media, and email marketing to optimize performance and communicate audience insights to program staff

Communication coordinator

  • Hired to manage social media, daily website edits, email marketing, and event promotion

  • Redesigned a weekly email newsletter based on audience insights and analytics, resulting in an YOY 11% increase in open rates

  • Led largest sub-unit through a two-month strategic planning process to produce a cohesive and simplified mission/vision/values and better articulation of the program. Results: YOY 18% increase in time spent on the section, 10% drop in bounce rate

  • Working with senior leadership, provided feedback and final edits for strategic plan

  • Advised 30+ groups and programs on their online presence. Developed a style guide to ensure best practices are followed. On-boarded graduate assistants annually; held office hours to help community troubleshoot

Lightspan Digital

Community manager

  • Implemented integrated content marketing plans, which included social media (paid, organic, influencer), SEO-optimized web content, email marketing

  • Promoted to project manager status on two clients

  • Developed internal content strategy

Office of Alumni Relations and Development, Northwestern University

  • Approached by talent acquisition; three-week project turned into four-month stay

  • Developed and copy edited content for Northwestern Alumni Association site relaunch

  • Wrote content for the University’s development site ahead of “We Will” campaign launch, which has raised $4.3B since 2014

Digital content producer (temporary)

University Advancement, Drake University

  • Managed and analyzed social media strategy in outreach to 65,000 alumni

  • Awarded 2011, 2012 regional CASE “best in social media” awards

  • Led launch of multi-departmental digital media plan for University’s largest annual event

  • Managed digital media intern

  • Advised the National Alumni Board’s networking committee

Assistant director of alumni relations, digital media



Medill School of Journalism, Media, Integrated Marketing Communications
Candidate for Master of Science in IMC; anticipated 2020 graduation



Drake University
Bachelor of Arts in Journalism and Mass Communication: news/Internet major
Bachelor of Arts: politics major



  • Relevant courses: Strategic Project Leadership, Leadership Fundamentals, Consumer Insights, IMC Strategic Process

  • Skills: A/B testing (email, social), segmentation, Google Analytics, Google Ads, HTML

  • Programs and software: MailChimp, Photoshop, InDesign, Illustrator, Salesforce

  • Memberships: Together Digital, Women of Email

Intrigued? Take a peek at some of my work.