Experience

Buffett Institute for Global Affairs, Northwestern University

07/2016–present
Communication specialist

  • Managed the rollout of an organizational rebranding, including redesigning the website; developing new messaging pieces aligned with the Institute’s direction; and creating and updating brand assets with guidelines for use. (More on that)

  • After 40% staff growth, pitched and launched a monthly internal newsletter, crafting content aligned with collected staff data

  • Coordinates with SMEs to understand the objectives for all communications; provides strategic and creative feedback to ensure success; communicates updates on timelines, testing, and execution

  • Supervises 1 staff member who assists in executing promoting events and programs and producing the Institute’s growing multimedia content

  • Monitors analytics for websites, social media, and email marketing to optimize performance and communicate audience insights to program staff

06/2015–07/2016
Communication coordinator

  • Hired to manage social media, daily website edits, email marketing, and event promotion

  • Redesigned two email newsletters based on audience insights and analytics, resulting in 11% increase in open rates

  • Led largest sub-unit through a two-month strategic planning process to produce a cohesive and simplified mission/vision/values and better articulation of the program. YOY 18% increase in time spent on the section, 10% drop in bounce rate

  • Working with senior leadership, provided feedback and final edits for strategic plan

  • Advised 30+ groups and programs on their online presence. Developed a style guide to ensure best practices are followed. On-boarded graduate assistants annually; held office hours to help community troubleshoot


Lightspan Digital

2014–2015
Community manager

  • Implemented integrated content marketing plans, which included social media (paid, organic, influencer), SEO-optimized web content, email marketing

  • Promoted to project manager status on two clients

  • Developed internal content strategy


Office of Alumni Relations and Development, Northwestern University

  • Approached by talent acquisition; three-week project turned into four-month stay

  • Developed and copy edited content for Northwestern Alumni Association site relaunch

  • Wrote content for the University’s development team ahead of “We Will” campaign launch, which has raised $4.3B since 2014

2013
Digital content producer (temporary)


University Advancement, Drake University

  • Managed and analyzed social media strategy in outreach to 65,000 alumni

  • Overhauled email marketing strategy, resulting in a 3% YOY increase in open rates

  • Awarded 2011, 2012 regional CASE “best in social media” awards

  • Led launch of multi-departmental digital media plan for University’s largest annual event

  • Managed digital media intern

  • Advised the National Alumni Board’s networking committee

2011–2013
Assistant director of alumni relations, digital media

 

Education

Medill School of Journalism, Media, Integrated Marketing Communications
Candidate for Master of Science in IMC; anticipated graduation in winter 2020

2017–present


2007–2011

Drake University
Bachelor of Arts in Journalism and Mass Communication: news/Internet major
Bachelor of Arts: politics major

 

Competencies

  • Relevant courses: Strategic Project Leadership, Leadership Fundamentals, Consumer Insights, IMC Strategic Process

  • Skills: A/B testing (email, social), segmentation, Google Analytics, Google Ads, HTML, CSS

  • Programs and software: MailChimp, Photoshop, InDesign, Illustrator, Salesforce

  • Memberships: Together Digital, Women of Email


Intrigued? Take a peek at some of my work.